International Growth Marketing Manager

The role

This person will manage international paid search campaigns on Google and Microsoft to hit regional and country-level goals. They will analyze marketing metrics, manage an experimentation roadmap, and partner with the International Marketing Team to identify localization opportunities.

What you will do

• Oversee international paid search campaigns on Google and Microsoft
• Analyze key paid marketing metrics at the country and regional level
• Support country-level performance diagnostics
• Manage the international paid experimentation roadmap
• Partner with the International Marketing Team to identify market and localization opportunities
• Utilize AI tools and LLMs to test and improve operational efficiency

Required qualifications

• 3-5 years hands-on experience managing medium- to large-scale paid search and pMAX campaigns on Google
• Strong analytical skills and familiarity with campaign optimization techniques on search and PMAX
• Experience managing cross-border or international paid search programs
• Proficiency with marketing automation tools like Google Ads Editor and Channable
• Proficient in analyzing large datasets through Excel and/or SQL and data visualization tools
• Familiarity with A/B testing and experience launching experiments in Google Ads
• Strong organizational skills and attention to detail
• Ability to thrive in a fast-paced, constantly changing environment
• Experience using AI to automate repetitive marketing workflows

Nice to have

• Fluency in a European language (French, German, Spanish, etc.)
• Experience in a two-sided marketplace or with products aimed at small business owners

Benefits

• Flexible paid time off
• Company-wide recharge days
• Paid parental leave up to 16 weeks
• Comprehensive health coverage
• Fertility and family-building benefits through Carrot
• Mental health support and coaching through Modern Health
• Stipends for professional development, wellness, and work from home needs
• Employer-sponsored retirement plan

About the company

Faire is a technology wholesale platform that uses tech, data, and machine learning to connect independent retailers with products from around the world. The company was founded in 2017 by a team of early product and engineering leads from Square.