Product Marketing Lead (Contract)

San Francisco, CA. Posted 16 days ago

The role

You will own the end-to-end GTM strategy for a prioritized product area. You will develop positioning, messaging, and narratives to drive product adoption and influence product roadmaps.

What you will do

Find new opportunities and lead them from concept through implementation
Own end-to-end GTM for your area
Introduce new approaches to solve open-ended problems
Develop customer understanding and translate it into positioning
Build positioning from scratch and reposition existing products
Develop messaging narratives and personas
Guide cross-functional GTM teams to operationalize multi-channel campaigns
Drive adoption through sales-assisted or lifecycle-driven motions
Shape product roadmaps and program design through customer insight
Communicate with clarity and credibility at the executive level

Required qualifications

10+ years in product marketing or closely related GTM roles
6+ years in core PMM owning end-to-end GTM strategy
Experience building positioning from scratch and repositioning products
Experience driving adoption through sales-assisted or lifecycle-driven motion
Experience setting measurable GTM goals and building business cases
Experience influencing product roadmaps and program design upstream
Experience communicating and aligning senior stakeholders at the executive level
Experience conducting or directing customer research
Experience building thematic campaigns across product areas
Experience actively experimenting with and adopting AI tools

Nice to have

Experience working as a contractor or consultant
Background in STEM, management consulting, finance, or other quantitative fields
Experience in high-growth or scaling environments
Experience marketing complex or highly technical products
Familiarity with how independent retailers or small business owners make decisions
Two-sided marketplace background

Benefits

Flexible paid time off
Company-wide recharge days
Paid parental leave up to 16 weeks
Comprehensive health coverage
Fertility and family-building benefits through Carrot
Mental health support and coaching through Modern Health
Stipends for professional development, wellness, and work from home needs
Employer-sponsored retirement plan

About the company

Faire is a technology wholesale platform that uses tech, data, and machine learning to connect independent retailers with brands. The company aims to level the playing field for local businesses to grow.