Director of Content Marketing

The role

The Director of Content Marketing will own the content strategy, editorial direction, and brand narrative. This person will build a content engine using storytelling, social strategy, and AI-powered workflows to reach procurement audiences.

What you will do

• Own content strategy across all mediums and editorial direction
• Write and edit content and help executives turn expertise into stories
• Create repeatable content programs to build an audience
• Own organic social strategy with a focus on LinkedIn
• Help executives and employees become active voices in the market
• Develop approach to SEO and AEO/GEO across various platforms
• Find practical ways to use AI across research, creation, and distribution
• Build AI-enabled workflows
• Define measurement and establish leading indicators for business impact

Required qualifications

• 7+ years across content marketing, editorial, social, organic growth, or related disciplines
• Exceptional writer and editor with a portfolio
• Experience building programs and systems
• Deep understanding of B2B social and LinkedIn
• Knowledge of SEO and AEO/GEO
• Experience building or implementing AI workflows
• Comfortable with data and connecting creative work to business outcomes
• Ability to work with executives and across teams
• Must reside in CA, CO, FL, GA, IL, IN, MD, MA, MT, NH, NJ, NY, NC, OH, PA, RI, TX, TN, or WA

Nice to have

• Experience with high-growth B2B SaaS
• Experience with enterprise audiences, procurement, finance, supply chain, or AI

Benefits

• Equity
• Benefits

About the company

Fairmarkit is an autonomous sourcing platform that equips procurement teams with automation, AI, and GenAI. The company is headquartered in Boston and backed by strategic investors.