Head of UES (User Ecosystem), Robotics

The role

The Head of UES, Robotics is the top commercial executive for the Robotics business. This person will own the full UES P&L and lead a multi-functional organization to drive user growth, sales revenue, and channel strategy.

What you will do

• Define and own the multi-year UES strategy and annual operating plan for FF Robotics.
• Design and orchestrate an integrated GTM model spanning multiple sales channels.
• Lead, hire, and develop a senior leadership team.
• Own the full user journey from awareness to advocacy.
• Pioneer new commerce models for embodied-AI products.
• Operate as the senior commercial counterpart to Robotics Product, Engineering, AI, Supply Chain, Finance, and Brand leaders.
• Establish a unified UES performance system.
• Sequence market entry across North America, Greater China, and other priority regions.
• Drive disciplined investment across paid media, retail footprint, content production, and community programs.
• Represent the Robotics UES function to the CEO, Board, and investor audiences.

Required qualifications

• 15+ years in commercial leadership across consumer technology, premium consumer goods, electric vehicles, smart hardware, or robotics.
• 5+ years leading multi-channel sales organizations at a Senior Director or VP level.
• Bachelor’s degree required.
• Demonstrated track record owning a meaningful revenue line (USD $100M+) with full P&L accountability.
• Proven experience scaling at least three of the following: retail / DTC, ecommerce, content commerce / livestreaming, performance marketing, community / private-domain sales.
• Experience building and leading a leadership team of 5+ Director-level reports across geographies.
• Strong fluency with funnel analytics, CRM platforms (Salesforce or equivalent), and AI-enabled commerce tooling.
• Comfort operating in a fast-paced, ambiguity-heavy, founder-led technology company at the intersection of hardware, AI, and consumer.

Nice to have

• Direct experience launching a 0-to-1 hardware or robotics product into consumer or prosumer markets.
• Track record running both US and Greater China commercial motions, with bilingual (English / Mandarin) working capability.
• Background bridging Web2 ecommerce, Web3 community models, and AI-native user experiences.
• Prior exposure to publicly listed company governance and investor-facing communication.
• MBA or equivalent advanced degree strongly preferred.

Benefits

• Healthcare + dental + vision benefits (Free for you/discounted for family)
• 401(k) options
• Casual dress code + relaxed work environment
• Culturally diverse, progressive atmosphere

About the company

Faraday Future is a California-based technology company focused on the design, engineering, and development of intelligent, connected electric vehicles and related artificial intelligence–enabled technologies. The Company operates across multiple technology-driven areas, including AI electric vehicles, robotics, and its crypto business (AIXC).