Head of User Acquisition, Robotics

The role

The Head of User Acquisition, Robotics owns top-of-funnel growth across paid, organic, and partnership channels for the Robotics business. This role architects an AI-augmented acquisition engine to deliver qualified user volume, traffic, and leads.

What you will do

• Define the Robotics user acquisition strategy and budget.
• Own paid media across search, social, video, programmatic, and connected TV.
• Lead organic discovery strategy across Google, YouTube, Apple App Store, Google Play, and key Greater China platforms.
• Build a partnership and affiliate program.
• Architect waitlist, reservation, and pre-order programs.
• Partner with the Head of User Operation to convert prospect data through email, SMS, push, and in-product messaging.
• Embed AI tooling across creative production, audience targeting, copy testing, and bid management.
• Define and instrument hand-off SLAs and lead quality definitions between Acquisition and downstream sales channels.
• Operate a weekly growth review for channel performance, CAC, conversion, and forecast accuracy.
• Build and lead a high-performing acquisition team of 10+ specialists.

Required qualifications

• 15+ years in user acquisition / growth marketing.
• At least 5 years leading multi-channel acquisition teams at a senior level in consumer technology, smart hardware, or DTC brands.
• Bachelor’s degree in marketing, business, engineering, or a quantitative discipline.
• Demonstrated ability to scale paid acquisition spend at or beyond USD $20M annually while improving CAC efficiency.
• Deep fluency in attribution, MMM, incrementality testing, and cohort-based LTV/CAC analysis.
• Hands-on with major ad platforms (Google, Meta, TikTok, YouTube), MMP/attribution tools, and BI stacks (Looker, Tableau, or equivalent).
• Track record building and developing growth teams of 10+ specialists.

Nice to have

• Experience launching a high-consideration, high-ASP hardware or robotics product into market.
• Working knowledge of Greater China acquisition platforms and creator ecosystems.
• Experience integrating AI tools (creative generation, predictive bidding, audience modeling) into a production growth stack.
• Background combining B2C and B2B / prosumer acquisition motions.

Benefits

• Healthcare + dental + vision benefits (Free for you/discounted for family)
• 401(k) options
• Casual dress code + relaxed work environment
• Culturally diverse, progressive atmosphere

About the company

Faraday Future is a California-based technology company focused on the design, engineering, and development of intelligent, connected electric vehicles and related artificial intelligence–enabled technologies. The Company operates across multiple technology-driven areas, including AI electric vehicles, robotics, and its crypto business (AIXC).