Sr. Director, Content Commerce, Robotics

The role

The Sr. Director, Content Commerce, Robotics builds and scales content-driven sales motions for the Robotics business. This role turns Robotics content into a measurable revenue channel across livestreaming, short video, social commerce, and creator-led channels.

What you will do

• Define multi-platform content commerce strategy for Robotics across various social platforms.
• Build the livestreaming sales engine including hosts, scripts, studios, and conversion infrastructure.
• Design and operate a creator, KOL, and KOC program.
• Stand up an in-house content studio capability.
• Build deep partnerships with priority platforms.
• Own the conversion infrastructure connecting content to ecommerce and direct sales channels.
• Coordinate with Ecommerce, Brand, and Finance on content-only offers and bundles.
• Establish a content commerce measurement system.
• Ensure content meets brand standards and complies with FTC, advertising, and platform policies.
• Build a content commerce organization spanning livestreaming, creator partnerships, content production, and operations.

Required qualifications

• 10+ years in content marketing, social commerce, or content-led DTC
• At least 5 years operating revenue-bearing content commerce programs
• Bachelor’s degree in marketing, communications, business, or related discipline
• Demonstrated ability to scale a livestream or creator-led channel to meaningful GMV at premium ASP
• Existing relationships with creators, MCNs, and platform partner teams in priority markets
• Strong instinct for product storytelling, demo design, and content formats that convert
• Experience leading multi-disciplinary teams across production, talent, and operations

Nice to have

• Direct experience operating commerce across both US and Greater China ecosystems
• Background in robotics, EV, or premium consumer tech content
• Track record integrating AI tools into content production at scale
• Bilingual (English / Mandarin) working capability

Benefits

• Healthcare + dental + vision benefits (Free for you/discounted for family)
• 401(k) options
• Casual dress code + relaxed work environment
• Culturally diverse, progressive atmosphere

About the company

Faraday Future is a California-based technology company focused on the design, engineering, and development of intelligent, connected electric vehicles and related artificial intelligence–enabled technologies. The Company operates across multiple technology-driven areas, including AI electric vehicles, robotics, and its crypto business (AIXC).