Manager, Social Content Production

The role

The Manager, Social Content Production will lead the Social Content Production Mechanism within the Global Social Media Center. This player-coach role involves building a cross-functional production team and owning the Instagram account to translate strategy into scalable content assets.

What you will do

• Build, lead, and optimize the Social Content Production Mechanism team.
• Own content production SOPs, template systems, and delivery standards.
• Establish and govern content production standards and reusable template libraries.
• Own the brand narrative design and Message House for the social layer.
• Integrate AIGC tools into the production pipeline.
• Serve as the Instagram Account Owner overseeing official account content and brand matrix account operations.
• Partner with the Visual Creative Center, Content Commerce, and Brand Department.
• Manage the relationship with a China-based outsourcing production company.
• Monitor content production output metrics and platform performance data.

Required qualifications

• 5+ years of experience in social media content production, digital content creation, or branded video production.
• 2+ years in a team lead or management capacity.
• Experience supporting multi-platform social strategies at scale.
• Bachelor’s degree in Communications, Film, Media Production, Marketing, or a related field.
• Deep hands-on knowledge of short-form video production workflows for TikTok, Instagram Reels, and YouTube Shorts.
• Proficiency in post-production tools (Premiere Pro, After Effects, CapCut, or equivalents).
• Ability to translate brand and product narratives into engaging, platform-native content.
• Experience developing brand messaging frameworks, content SOPs, or editorial guidelines.
• Working knowledge of AIGC creation tools (e.g., Runway, Midjourney, ElevenLabs, or similar).
• Proven track record of building and managing creative production teams.
• Strong proficiency in both English and Mandarin Chinese.
• Comfortable working across social media, commerce, brand, and marketing functions in a matrix-style organization.

Nice to have

• Experience in the technology, EV, robotics, or AI hardware sectors
• Familiarity with AI workflow automation platforms (e.g., ManyChat, PostEverywhere, Frameloop, or similar)
• Experience managing content production for both domestic (US/China) and international (Middle East, Southeast Asia) audiences
• Prior experience as a platform Account Owner with direct KPI ownership
• Understanding of content commerce ecosystems

Benefits

• Healthcare + dental + vision benefits (Free for you/discounted for family)
• 401(k) options
• Casual dress code + relaxed work environment
• Culturally diverse, progressive atmosphere
• “Soul of Faraday” community outreach team

About the company

Faraday Future is a California-based technology company focused on the design, engineering, and development of intelligent, connected electric vehicles and related artificial intelligence–enabled technologies. The Company operates across multiple technology-driven areas, including AI electric vehicles, robotics, and its crypto business (AIXC).