Brand Marketing Manager

The role

You will shape and evolve the Fastly brand and drive brand awareness. You will lead enablement programs, manage agencies, and collaborate cross-functionally to ensure brand consistency.

What you will do

• Translate brand strategy into actionable program plans and creative briefs
• Create systems for managing brand identity, style guides, and asset libraries
• Manage external brand agencies, vendor relationships, and production budgets
• Support brand measurement, brand health tracking, and campaign effectiveness
• Collaborate with Product Marketing, Field Marketing, Campaigns, and Digital
• Partner with PR, content, and executive teams on thought leadership
• Write creative briefs for internal teams and external agency partners
• Experiment with AI tools for research and creative concepting

Required qualifications

• 5+ years of experience in brand management, brand marketing, or integrated campaign management
• Experience developing brand governance frameworks, style guides, or cross-functional enablement programs
• Experience briefing and managing complex multi-channel creative projects with agency and internal partners
• Experience running or interpreting primary brand research, awareness tracking, and performance metrics
• Strong cross-functional leadership and stakeholder management skills
• Excellent written and verbal communication skills
• Sharp eye for design and brand consistency

Nice to have

• B2B SaaS, developer platform, or cloud infrastructure brand experience
• Hands-on experience utilizing AI tools for workflow automation, creative briefing, or audience research
• Experience managing executive thought leadership or branded content programs

Benefits

• Medical, dental, and vision insurance
• Family planning
• Mental health support
• Employee Assistance Program
• Life, Disability, and Accident insurance
• Flexible Vacation policy
• Up to 18 days of accrued paid sick leave
• 401(k) including company match
• Employee Stock Purchase Program
• 12 paid local holidays
• 12 paid company wellness days

Before you apply

• A fully completed application and resume or CV are required
• Use of AI technologies is strictly prohibited during the interview process unless explicitly authorized

About the company

Fastly's edge cloud platform enables customers to create digital experiences by processing, serving, and securing applications at the edge of the Internet.