Senior Technical Product Marketing Manager, Performance

The role

You will drive go-to-market strategy and positioning for Fastly's application and API performance solutions. You will translate technical understanding of modern traffic patterns into product launches, solution sets, and sales enablement.

What you will do

• Design, enable, execute, and measure product launches and go-to-market plans.
• Own positioning for how Fastly's platform delivers performance for human and non-human traffic.
• Report on emerging traffic patterns from AI-driven and automated traffic.
• Position Fastly's performance capabilities against legacy CDN vendors and newer entrants.
• Build cross-sell narratives for existing customers.
• Partner with sales and enablement teams to create trainings and assets.
• Apply competitive intelligence to position products and features.
• Collaborate cross-functionally to align product strategy, messaging, and packaging.
• Support technical assets with Growth Marketing and Campaign teams.
• Deliver presentations to the public on Fastly's performance story.

Required qualifications

• 7+ years of professional experience, with at least 3+ years of product marketing or related experience.
• Technical background in content delivery, edge computing, or a closely adjacent field.
• Working knowledge of (or strong interest in) how non-human traffic is changing performance, cost, and reliability requirements.
• Strong storytelling skills with excellent written and spoken communication.
• Exceptional critical thinking and problem-solving skills.
• Proven organizational skills with the ability to prioritize and multitask.
• Self-starter with strong initiative and drive.

Nice to have

• Previous experience as a sales engineer
• Hands-on experience with content delivery networks, gateways, and adjacent technologies
• Direct exposure to how AI agents, LLM crawlers, or automated fetchers interact with web and API infrastructure
• A track record of launching or marketing performance-related products in a technical, developer-adjacent market

Benefits

• Medical, dental, and vision insurance
• Family planning
• Mental health support
• Employee Assistance Program
• Insurance (Life, Disability, and Accident)
• Flexible Vacation policy
• Up to 18 days of accrued paid sick leave
• 401(k) including company match
• Employee Stock Purchase Program
• 11 paid local holidays
• 11 paid company wellness days

Before you apply

• A fully completed application and resume or CV are required.
• Use of AI technologies is strictly prohibited during the interview process unless explicitly authorized.

About the company

Fastly's edge cloud platform enables customers to create digital experiences by processing, serving, and securing applications at the edge of the Internet. Their customers include companies like GitHub, Yelp, Paramount, and JetBlue.