Activation & Experiential Manager

The role

The Activation & Experiential Manager develops and executes Fashion Nova's events and brand activations from start to finish. This role manages everything from intimate VIP dinners to large-scale events with budgets exceeding $1M.

What you will do

• Align launch dates, approvals, and contract deliverables across cross-functional teams.
• Oversee operational workflows and on-site touchpoints for celebrities, influencers, and VIPs.
• Present concepts, strategy, and post-activation ROI metrics to C-suite and executive leadership.
• Coordinate with an established network of production companies, fabricators, and venue partners.
• Project manage company culture initiatives and internal programming.
• Invent and shape on-brand activation concepts with leadership.
• Enforce high production values for spatial design, lighting, and decor.
• Review 3D renderings and floor plans to ensure physical builds match creative concepts.
• Manage budgets ranging from $10K to over $1M.
• Manage quote auditing, invoice processing, and contract routing.

Required qualifications

• 6–8+ years of progressive experience in experiential marketing, event production, or brand activations within fashion, retail, luxury hospitality, or entertainment.
• Submit a portfolio or detailed case studies showcasing personally led activations.
• Proven track record managing activation budgets from $10K to $1M+.
• Proven experience managing events from 15-person VIP gatherings to 1,000+ attendee activations.
• Direct experience working with celebrities, influencers, high-net-worth VIPs, and talent management teams.
• An existing, robust network of top-tier production agencies, fabricators, venue contacts, and industry vendors.
• Proven history of working directly alongside executive and C-suite leadership.
• Exceptional composure under pressure with ability to solve complex, real-time operational issues on-site.
• Ability to review spatial layouts and 3D renderings.
• Flexibility to work non-standard hours, including nights, weekends, and domestic/international travel.
• Bachelor’s degree in Event Management, Marketing, Business Administration, or a related field.

Benefits

• NEW state-of-the-art HQ upcoming in 2025!
• Formalized career paths for continued professional growth
• Comprehensive health insurance across Medical, Dental and Vision
• 401k match, with immediate vesting upon eligibility
• Weekly catered lunches fully-stock kitchen pantry!
• Opportunities to travel for trade shows and vendor meetings
• Summer Fridays Early Departure
• Team bonding events and programs
• Attractive employee discounts!

About the company

Fashion Nova is a leading trend-to-market fashion and lifestyle brand with high-growth categories across Women, Men, Kids and Beauty. The brand has over 40 million social media followers and annual sales of approximately $2 billion.