College & Ambassador Marketing Manager

The role

You will lead the strategic vision, recruitment, and execution of nationwide College Ambassador and Creator initiatives. This role involves scaling campus presence and managing a network of student ambassadors and micro-influencers.

What you will do

• Lead Fashion Nova's nationwide College Ambassador and Campus Strategy.
• Establish recruitment, onboarding, engagement, and retention frameworks for student ambassadors.
• Develop campus-specific playbooks for college markets, greek life, and campus organizations.
• Build and manage a pipeline of student creators and micro-influencers.
• Structure incentive models, product gifting tiers, and commission structures.
• Execute campus campaigns including tailgates, spring break activations, pop-up shops, and music festival tie-ins.
• Oversee product seedings, capsule launch gifting, and campus discount initiatives.
• Manage event production, logistics, budget allocation, and vendor management.
• Partner with Influencer Marketing, Social Media, PR, Performance Marketing, and Creative teams.
• Define and track core KPIs and deliver dashboards to executive leadership.

Required qualifications

• 6+ years of experience in Brand Marketing, Influencer/Ambassador Marketing, or Community Strategy within the fashion, apparel, lifestyle, or youth consumer goods sector.
• Demonstrated success building, scaling, or managing large-scale Gen Z/College Ambassador programs or micro-influencer networks.
• Deep, intuitive understanding of Gen Z consumer behavior, viral social trends, pop culture, and digital media platforms.
• Strong organizational skills to manage hundreds of active ambassadors and multiple concurrent campaigns.
• Comfortable utilizing data and analytics tools to track campaign performance and present insights.

Nice to have

• Bachelor’s degree in Marketing, Communications, Business, or a related field

Benefits

• New state-of-the-art HQ in Beverly Hills
• Formalized career paths for continued professional growth
• Flexible Paid Time Off (PTO)
• Comprehensive health insurance across Medical, Dental and Vision
• 401k match, with immediate vesting upon eligibility
• Weekly catered lunches
• Fully-stocked kitchen pantry
• Opportunities to travel for trade shows and vendor meetings
• Summer Fridays Early Departure
• Team bonding events and programs
• Attractive employee discounts

About the company

Fashion Nova is a leading trend-to-market fashion and lifestyle brand with high-growth categories across Women, Men, Kids and Beauty. The brand uses an innovative, social media-first marketing strategy and has over 40 million social media followers.