Brand Marketing Manager, Sports

The role

You will lead the execution of integrated brand campaigns, athlete partnerships, and activewear product moments. This role involves strategic planning, cross-functional coordination, and managing content across social, digital, influencer, and retail channels.

What you will do

• Lead 360 campaign planning and rollout for sports seasonal launches and athletic collaborations
• Translate division goals into actionable go-to-market plans and messaging frameworks
• Own and maintain the master sports brand marketing calendar
• Coordinate cross-functional timelines across merchandising, design, and marketing teams
• Partner with Creative, Social, Influencer, PR, eComm, and Studio teams
• Brief in creative and content needs for sports campaigns
• Guide the creation of sports storytelling content
• Lead planning and execution of fitness activations, workout pop-ups, and sports events
• Manage and grow strategic partnerships with sports PR agencies, fitness influencers, and elite athletes
• Own campaign reporting and analysis for sports initiatives

Required qualifications

• 5+ years of experience in brand marketing, ideally within sports, activewear, athleisure, or youth culture-driven consumer brands
• Proven track record leading 360 brand campaigns from concept through execution in the athletic or lifestyle space
• Strong understanding of creative development, sports social strategy, fitness content production, and athlete/influencer marketing
• Experience collaborating across internal athletic/fashion departments and external sports media/agency partners
• Highly organized and detail-oriented with strong project management skills
• Passion for sports culture, fitness trends, storytelling, and creating activewear content
• Clear, persuasive communicator with a solution-oriented mindset
• Comfortable in a high-volume, high-velocity sports fashion environment

Nice to have

• Bachelor’s degree in Marketing, Communications, or related field

About the company

Fashion Nova is a leading trend-to-market fashion and lifestyle brand with high-growth categories across Women, Men, Kids and Beauty. The brand uses an innovative, social media-first marketing strategy.