Senior Associate, Digital Communications

The role

The Senior Associate will execute and manage digital mandates for clients in financial services, consumer, and technology sectors. This role involves managing social media, paid media, and content campaigns while supporting the Digital Director.

What you will do

• Support the Digital Director in managing day-to-day client relationships and communications
• Coordinate with internal teams to deliver integrated mandates
• Contribute to new business pitches and proposals
• Lead day-to-day execution of social media, paid media, and content campaigns
• Manage and optimise campaigns across LinkedIn, Meta, Google, WeChat, and other platforms
• Support creative production workflows including scripting, briefing, and production coordination
• Execute social media monitoring and rapid response support for crisis communications mandates
• Collaborate with designers to ensure visuals align with digital strategy
• Conduct social media audits, campaign reporting, and competitive analysis
• Prepare performance reviews with actionable insights

Required qualifications

• 3 or more years of experience in digital marketing, communications, or a related field
• Demonstrated experience managing multi-platform digital campaigns from strategy through to execution
• Proficiency across LinkedIn, Meta, Google Ads, WeChat, and Xiaohongshu
• Experience with social media management and scheduling tools
• Competency in campaign reporting and analytics platforms
• Full professional proficiency in written and spoken English and Chinese (Cantonese and/or Mandarin)
• Practical experience creating and managing Chinese-language digital content

Nice to have

• Agency or professional services experience
• Familiarity with video production workflows and basic design tools (e.g. Canva, Adobe Suite)

About the company

FGS Global helps the world's most influential leaders move minds and markets. The firm advises CEOs, boards, and leadership teams across 31 global offices.