Director, Media Planning and Placement

The role

The Director will manage day-to-day execution of client advertising campaigns. This role leads the development of media plans, campaign performance reports, and other client-ready deliverables.

What you will do

• Work with clients and internal teams to devise advertising campaign strategy and campaign plans
• Independently run paid media accounts and manage day-to-day operations
• Support new business pitches and draft paid media proposals
• Interact with external vendors to ensure on-time delivery of plans, creative and performance data
• Analyze campaign performance and prepare client reports with actionable recommendations
• Coordinate with FGS Global Creative teams on campaign production, ad specs and delivery deadlines
• Assist ad operations in campaign set up, including trafficking, pixel creation, QA/testing
• Day-to-day management of media buys and regular optimizations
• Work with FGS Global finance staff to track and record invoices and vendor bills
• Mentor junior Media Planning and Placement staff

Required qualifications

• BA/BS degree in a related field
• 6-10 years of relevant work experience
• Experience working in one or more self-serve ad platforms (Meta, X, LinkedIn, Reddit, Google search, etc.)
• Experience working with an ad server
• Strong interest in all aspects of digital media and advertising
• Detail-oriented with exceptional critical thinking and problem-solving abilities
• Strong quantitative and analytical skills
• Ability to combine strategic thinking with creative problem-solving
• Ability to prioritize, multi-task, work successfully with teams, and work under pressure
• Strong communication, project management and time management skills
• Comfort working in a fast-paced and ever-changing environment

Nice to have

• previous agency and/or public affairs experience
• Campaign Manager 360

About the company

FGS Global (FGS) partners with the world's most influential leaders to move minds and markets. The firm advises CEOs, boards, and leadership teams across strategic and financial communications, policy and public affairs, corporate reputation, crisis management, and data-driven digital engagement.