Sales Director - Greater China

The role

The Sales Director will drive sales strategy for China, Hong Kong, and Taiwan to maximize business opportunities. This role involves managing distributor relationships, sales forecasting, and inventory control.

What you will do

• Develop sales strategy and plans to achieve annual business objectives, timelines, and budget.
• Maintain account and credit management for distributors through travel, calls, and emails.
• Manage end-to-end relationships between distributors and internal departments.
• Work with distributors to place future dated orders and provide accurate sales forecasts.
• Monitor and assist distributors on sales promotions and rebate schemes.
• Maintain control of distributor inventory and implement exit strategies for discontinued products.
• Develop direct relationships with mainland China dealers for market feedback.
• Develop workflow and communication strategies with marketing and e-commerce teams.
• Exploit opportunities to bring new players into the market to build the business pipeline.
• Establish and generate weekly, monthly, and quarterly sales reporting and analytics.

Required qualifications

• 7+ years’ experience in related field with a successful and proven track record
• Ability to present with confidence to Senior Management, staff, business partner and clients
• Excellent interpersonal skills
• Ability to be a self-starter and problem solver with ROI analysis and consensus building among stakeholders
• Exceptional business acumen with strong instinct for growth opportunities using matrix-form analysis
• Multi-lingual
• Comfortable working within an International organization
• Experience of business start-ups or general management background
• Proficient in Microsoft Office

Nice to have

• Bachelor’s degree, major in Business, Sales or related field
• Experience in Musical Instruments and DAW/Pro Audio industry
• Strong understanding of Fender Brand and Guitar community
• Playing guitar or bass
• English highly desired
• Cantonese is preferred

About the company

Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors. Its portfolio includes brands such as Fender, Squier, Presonus, Gretsch, Jackson, EVH, Charvel, Bigsby, and Groove Tubes.