Marketing Manager

The role

The Marketing Manager will lead brand, digital, social, design, artist, event, PR, and e-commerce marketing to plan and execute initiatives in South Korea. This role involves strategic planning to build brand image and managing communications between global, Japan, and South Korea marketing teams.

What you will do

• Strategic planning on Fender Music Korea local marketing initiatives
• Lead communication among global, Japan, and South Korea marketing teams
• Develop marketing communications plans including strategy, goals and budget
• Develop media relations strategy for print, social and digital media
• Leverage and cultivate media contacts within MI, lifestyle, consumer and music media
• Overall project management including timelines, recaps, deliverables and tracking
• Deliver new product assets and trade promotions to key trade customers
• Lead implementation of key trade events in coordination with sales team
• Deliver brand assets to key on-line customers
• Establish growth, engagement, sentiment and traffic for social media platforms

Required qualifications

• 6-7+ years of proven experience in Marketing for South Korea relevant, consumer-driven brands and/or agencies in Music, Lifestyle, Fashion/Luxury Goods and/or Media
• Proven track record designing and executing successful public relations campaigns at both a local and national level
• Proven marketing strategy and communication experience
• Strong relationships with both local and national business and industry media companies
• Experience in acting as a company spokesperson
• Experience working for digital communication for lifestyle and/or international brands
• Exceptional writing and editing skills, including English > Korean / Korean > English translations
• Experience working for advertising, events, promotions, with timelines and budgets
• Solid experience with social media including Instagram, Facebook, X, You Tube, TikTok, etc.
• Certain knowledge of Korean music community
• Strong experience working digital influencers / YouTubers
• Full bilingual capability both in English and Korean

Nice to have

• bachelor’s degree in advertising, marketing, design or a related field or the equivalent level of experience

About the company

Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors. Its portfolio includes brands such as Fender, Squier, Presonus, Gretsch, Jackson, EVH, Charvel, Bigsby, and Groove Tubes.