Digital Marketing Manager

The role

This person will formulate and implement social media plans and strategies. They will manage social media channels, agency relationships, and influencer marketing to drive brand awareness and sales.

What you will do

• Establish social media goals and track against KPIs
• Establish growth, engagement, sentiment and traffic across channels
• Manage relationships with social media agencies and channel partners
• Draft social media portion of go-to-market plans for new product launches
• Develop briefs for social campaigns
• Oversee development and editorial calendar planning
• Partner with Product, Creative, Artist Marketing and Global Social teams
• Review scheduled channel posts for accuracy, grammar, voice/tone and relevancy
• Lead creation and distribution of weekly reports measuring campaign metrics
• Manage analytics reporting and online listening

Required qualifications

• University Degree
• Minimum of 5+ years of experience in related field
• Proven ability to develop and execute integrated digital marketing strategies
• Data-driven mindset with expertise in analytics tools like Google Analytics 4
• Hands-on experience across paid media (Meta, Google, TikTok, YouTube) and influencer partnerships
• Working knowledge of SEO/SEM, email/CRM, and marketing automation platforms
• Experience managing digital marketing budgets and agency/vendor relationships
• Strong project management skills
• Excellent communication skills
• Strong social copywriting skills and demonstrable creative/concepting skills
• Strong understanding of the Fender brands including Jackson, Gretsch, Charvel, and EVH
• Passionate about understanding consumer behavior

About the company

Fender Musical Instruments Corporation is a world famous brand and an American icon. Its portfolio includes Fender, Squier, Presonus, Gretsch, Jackson, EVH, Charvel, Bigsby, and Groove Tubes.