CRM Marketing Manager

The role

This person will strategize and execute CRM programs, automated lifecycle marketing, and ad-hoc campaigns in the EMEA region. They will work with cross-functional teams to enhance customer engagement, loyalty, and retention.

What you will do

• Own strategy, performance, execution, and expansion of CRM programs in the EMEA region.
• Develop and implement CRM strategies and campaigns to enhance customer engagement, loyalty, and retention.
• Partner with eComm team to optimize customer engagement and conversions.
• Drive ongoing optimisation through a comprehensive A/B testing strategy.
• Utilise customer data and insights to segment audiences.
• Monitor and analyse CRM campaign performance metrics and report to leadership.
• Manage the end-to-end execution of CRM campaigns.
• Lead internal and external design and copy resources.
• Maintain and enhance the CRM platforms.
• Own the QA process for emails and related landing page content.

Required qualifications

• Substantial experience in marketing automation strategy with real-life examples of successful revenue growth and engagement growth at scale
• Expert experience in CRM tools such as Iterable, Wunderkind, Amplitude, Tableau etc.
• Strong understanding of customer segmentation, behaviour, and consumer insights
• Notable experience in consumer-facing product marketing and subscription-based products
• Background in content planning, briefing, and strategy
• Ability to see from the consumer’s perspective and serve as their advocate
• Passionate about understanding consumer behaviour with a demonstrated ability to translate findings into meaningful, prosperous long-term relationships
• Demonstrated critical thinking skills with an ability to make decisions for the business
• Team player; ability to work proactively with all business divisions and drive results
• Previous experience building a CRM program
• Experience managing projects through Workfront, Trello, or similar platforms
• Solid understanding of GDPR and its effects on CRM

Benefits

• medical
• dental
• 401(k)
• paid time off
• equipment purchase program

About the company

Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors. Its portfolio of brands includes Fender, Squier, Gretsch, Jackson, EVH, Charvel and Groove Tubes.