CRM Project Manager Strategist

The role

The CRM Project Manager Strategist owns the global newsletter strategy and execution across Secret Media Network cities. This role involves defining content strategy, coordinating delivery, and optimizing performance to grow engagement and monetization.

What you will do

• Define and own the newsletter content strategy across all active cities and markets.
• Establish editorial frameworks, formats, and best practices.
• Work with local and global editorial teams to include high-performing content.
• Build and maintain newsletter calendars.
• Act as the central point of contact for newsletter initiatives.
• Coordinate with branded and commercial teams for integrated content.
• Align newsletter placements with marketing and Originals launches.
• Create, manage, and optimize automated email flows and triggers.
• Collaborate with technical and data teams to implement scalable CRM processes.
• Track and analyze newsletter KPIs and build performance reports.

Required qualifications

• 3+ years of experience in CRM, email marketing, newsletter management, or lifecycle marketing within a media, agency, or digital brand environment.
• Deep understanding of the newsletter ecosystem, including content strategy, deliverability, and performance optimization.
• Strong editorial sensitivity and ability to curate content for diverse audiences.
• Experience working cross-functionally with editorial, marketing, commercial, and product teams.
• Highly analytical, with the ability to turn data into clear insights and action plans.
• Comfortable managing multiple markets, stakeholders, and deadlines simultaneously.
• Proficient in English.
• Experience with CRM and email platforms (e.g. Salesforce, Braze, Mailchimp, Iterable, HubSpot, or similar).
• Familiarity with analytics and reporting tools (Excel, Metabase, Airtable, etc.).
• Detail-oriented, organized, and proactive, with a strong problem-solving mindset.

Nice to have

• additional languages

Benefits

• Attractive compensation package with room to grow.
• 40% discount on all Fever events and experiences + free Candlelight voucher.
• Flexible remuneration with Cobee: meals, transport, training, and nursery support (tax-exempt).
• Payflow: option to access part of your salary in advance.
• Taxdown: help optimizing and filing your taxes.
• Private health & dental insurance with Cigna: 100% covered by Fever.
• Wellhub membership for gym and wellness access: 100% covered by Fever up to the Silver plan.
• Language learning support: English and Spanish lessons.
• Snacks, drinks, and fresh fruit are always available at the office.

About the company

Fever is a tech platform for culture and live entertainment. Secret Media Network (SMN) is Fever's global lifestyle publisher with over 100 hyper-local city guides.