Head of Performance Marketing

The role

The Head of Marketing Strategy will lead the global growth engine by owning the strategic direction and performance of paid marketing channels and user acquisition. This role involves managing millions of dollars in annual media investment and leading a large cross-functional marketing organization.

What you will do

• Define and execute Fever’s global acquisition marketing strategy.
• Own the acquisition P&L to ensure scalable, sustainable ROI.
• Translate business goals into actionable marketing roadmaps.
• Oversee paid acquisition across channels including Paid Search, Paid Social, Display, Programmatic, and Affiliates.
• Drive data-driven decision-making through measurement, attribution modeling, and automation.
• Lead creative experimentation and personalization strategies.
• Champion innovation by testing new channels, formats, and technologies.
• Build, mentor, and scale a world-class acquisition marketing organization.
• Collaborate with cross-functional leaders in Growth, Creative, Product, Data, and CRM.
• Manage strategic relationships with major partners and ad platforms.

Required qualifications

• 12+ years of experience in performance marketing, growth, or acquisition strategy.
• Proven success managing nine-figure marketing budgets.
• Deep expertise in paid media strategy and data-driven optimization at scale.
• Strong command of attribution, experimentation design, and performance analytics.
• Track record of P&L ownership and driving profitability through efficient investment.
• Inspirational leader capable of managing large teams.
• Global mindset comfortable operating across diverse markets, audiences, and regulatory environments.
• Passion for culture, live experiences, and technology.

Nice to have

• Experience within digital marketplaces, consumer tech, or entertainment platforms

Benefits

• Attractive compensation package with room to grow
• 40% discount on all Fever events and experiences
• Free Candlelight voucher
• Flexible remuneration with Cobee for meals, transport, training, and nursery support
• Payflow option to access part of your salary in advance
• Taxdown help optimizing and filing your taxes
• Private health & dental insurance with Cigna 100% covered by Fever
• Wellhub membership for gym and wellness access 100% covered by Fever up to the Silver plan
• Language learning support for English and Spanish lessons
• Snacks, drinks, and fresh fruit available at the office

About the company

Fever is a tech platform for culture and live entertainment that aims to democratize access to these experiences. The platform inspires over 300 million people monthly in more than 55 countries.