Marketing and Audience Development Manager

The role

The Marketing and Audience Development Manager will develop and deliver lead-generation, acquisition and engagement activity across events, webinars, content and digital campaigns. This role uses data and insight to grow issuer and investor communities and support commercial growth for events.

What you will do

• Develop and deliver audience acquisition and lead-generation strategies.
• Partner with Issuer & Investor Relations to identify priority organisations and audience segments.
• Find opportunities to reach new audiences through webinars, content marketing, paid promotion, and annual partnerships.
• Develop nurture journeys to move leads and audiences towards deeper engagement.
• Build year-round engagement activity to maintain relationships with key communities.
• Find opportunities to re-engage existing or dormant audiences.
• Test new acquisition and engagement approaches.
• Plan and deliver multi-channel campaigns across email, digital, social media, website, content and partnerships.
• Manage audience marketing across the full event lifecycle.
• Plan and deliver webinars, content campaigns and other lead-generation initiatives.

Required qualifications

• Experience in marketing, audience development, demand generation or lead generation, ideally within B2B events, media or professional services.
• Strong understanding of multi-channel audience acquisition, lead generation and nurture.
• Experience delivering events, webinars, content campaigns or other audience engagement activity.
• Experience using CRM and marketing automation platforms for segmentation, targeting and campaign delivery.
• Strong analytical skills, with confidence using data and insight to improve audience and campaign performance.
• Excellent communication, organisational and project management skills.
• A commercially minded, collaborative and proactive approach.

Nice to have

• Experience working with issuer, investor or other professional B2B audiences.
• Experience using campaign and audience data to measure qualified leads, conversion and marketing-attributed revenue.

Benefits

• Generous annual leave
• Medical cover
• Inclusive parental leave packages
• Subsidised gym memberships
• Opportunities to give back to the community

About the company

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy.