Copywriter

The role

You will create creative and persuasive marketing copy for the Financial Times brand across various channels. You will work with global communications, design, and editorial teams to deliver campaigns and messaging.

What you will do

• Create high-quality, engaging and persuasive copy for marketing campaigns and audiences.
• Work with the Senior Marketing Copywriter, brand and creative teams, and external agencies.
• Champion and protect the FT's brand identity and tone of voice.
• Write and adapt copy across multiple formats including advertising, digital, email, social media, podcast, video, and speeches.
• Manage copywriting briefs and balance multiple projects and deadlines.
• Review, edit and refine AI-generated copy.
• Ensure messaging is consistent with FT brand guidelines.
• Support brand, marketing and business teams to build awareness and attract subscribers.

Required qualifications

• A qualification in English, marketing, advertising, journalism or a related field.
• At least two years' professional copywriting experience in advertising, marketing, media or a related field.
• Exceptional writing skills across print, digital, audio and speeches.
• Experience writing for both consumer and business audiences.
• Strong creative and conceptual thinking.
• Experience collaborating with designers, planners, product and technology teams.
• Proficiency in using AI tools.
• Excellent organisational skills and attention to detail.
• Experience working with senior collaborators and building effective relationships.
• A strong interest in journalism, current affairs, communications and digital media.
• A proactive, adaptable and collaborative approach.

Nice to have

• Experience developing creative concepts for integrated, multi-channel marketing campaigns.
• Experience creating copy for brand platforms and maintaining a consistent tone of voice.
• A passion for brand storytelling and an understanding of how creative communications can build reputation, engagement and loyalty.

Benefits

• Generous annual leave
• Medical cover
• Inclusive parental leave packages
• Subsidised gym memberships
• Opportunities to give back to the community

About the company

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy. It aims to deliver quality information and services worldwide.