Marketing Automation Journey Lead

The role

The Marketing Automation Journey Lead will shape how the company engages with customers across their lifecycle. This role involves journey architecture, orchestration, and optimisation to drive customer and commercial value.

What you will do

• Partner with Lifecycle Marketing to understand business objectives and customer needs.
• Translate strategic briefs into effective automation opportunities.
• Maintain a comprehensive view of the automated journey portfolio.
• Map and visualise customer journeys to identify gaps and opportunities.
• Design automated experiences using audiences, channels, and behavioural signals.
• Define journey sequencing, eligibility, hierarchy and suppression rules.
• Own and maintain the journey opportunity and optimisation roadmap.
• Regularly audit automated journeys for improvement or retirement.
• Establish clear objectives, KPIs and measurement approaches.
• Translate journey recommendations into actionable briefs for specialists and executives.

Required qualifications

• Significant experience in marketing automation, CRM, lifecycle marketing or a closely related field.
• Strong expertise in customer journey architecture, design and orchestration.
• Experience handling or optimising a portfolio of automated journeys.
• Ability to translate customer and commercial challenges into journey strategies and automation solutions.
• Strong understanding of automation principles including triggers, segmentation and personalisation.
• Excellent analytical and problem-solving skills using customer and commercial data.
• Experience developing testing and experimentation approaches.
• Commercial awareness of how journeys contribute to acquisition, retention and customer value.
• Ability to map, visualise and explain sophisticated customer journeys.
• Strong relationship management, collaboration and influencing skills.
• Experience coaching or mentoring colleagues.
• Sufficient technical and platform knowledge to understand implementation requirements.

Nice to have

• Experience in subscription, digital media, recurring revenue or other customer lifecycle businesses.
• Familiarity with sophisticated marketing automation or customer data platforms such as Bloomreach, Salesforce Marketing Cloud, Marketo or equivalent.
• Experience with behavioural decisioning, next-best-action, dynamic content or advanced personalisation.
• Experience designing or optimising multichannel journeys across email, onsite and other digital channels.
• Knowledge of account-based marketing, multi-contact buying journeys or complex B2B customer relationships.
• Experience developing reusable journey frameworks, playbooks or operating standards.
• Experience working across B2C and B2B audiences or within a Centre of Excellence.

Benefits

• Generous annual leave
• Medical cover
• Inclusive parental leave packages
• Subsidised gym memberships
• Opportunities to give back to the community

About the company

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy.