Regional Sales Director (West)

The role

The Regional Sales Director will own pipeline creation and revenue execution as an individual contributor across the West region. This role focuses on manufacturers of connected devices to run complex, consultative sales cycles and land new logos.

What you will do

• Own new logo acquisition and expansion across the West region
• Prospect, qualify, and close opportunities in priority verticals
• Lead enterprise discovery focused on firmware risk, SBOM evidence, and regulatory readiness
• Run complex consultative sales cycles from first meeting through contract execution
• Partner with Solutions Engineering to deliver demos and technical validation
• Build and maintain relationships with C-level and VP stakeholders
• Maintain post-sale executive relationships to identify expansion opportunities
• Support renewals by ensuring customer outcomes are visible
• Own Salesforce hygiene including pipeline quality and forecasting
• Stay current on device security and compliance drivers

Required qualifications

• 7+ years of quota-carrying B2B sales experience in enterprise software / technical platforms
• Proven success closing mid-market to enterprise deals with multi-stakeholder buying committees
• Demonstrated ability to sell to technical and executive audiences
• Familiarity with connected device realities including embedded systems, SBOMs, SCA, and binary analysis
• Strong command of solution/value selling and a structured methodology
• Comfort operating in an early-stage/high-growth environment
• Customer-first orientation
• West location required

Nice to have

• security or adjacent technical domains preferred

Benefits

• Equity
• Benefits

About the company

Finite State is a fast-growing series C company with a fully distributed workforce. The company partners with product security teams to create transparency for connected devices and supply chains.