Regional Sales Director, Territory Sales

The role

The Regional Sales Director leads a territory squad of six to eight field account executives and sales support. This person owns a territory sales plan, coaches the team on value-based selling, and personally engages strategic customers.

What you will do

• Build, lead, coach, and scale a squad of 6–8 field account executives and sales support
• Recruit, develop, and retain top sales talent
• Coach AEs on technical, product, and customer knowledge
• Run a consistent coaching cadence including ride-alongs, deal reviews, and 1:1s
• Own territory revenue, forecast accuracy, pipeline coverage, and quota attainment
• Set and manage territory coverage, account tiering, and AE quotas
• Establish operating rigor including CRM/Salesforce discipline and KPI tracking
• Drive the shift from transactional to consultative, value-based selling
• Call on customer decision-makers to deliver value propositions
• Drive adoption, expansion, and retention across the installed base

Required qualifications

• 8–12+ years of progressive B2B sales experience in manufacturing or a technology-driven environment
• 3–5+ years in a sales leadership role managing field sales teams across large territories
• Proven track record meeting or exceeding sales targets in a leadership capacity
• Direct experience shifting a transactional or catalog-driven motion toward consultative, full-solution, value-based selling
• Deep understanding of the manufacturing lifecycle, supply chain, and mechanical / precision components
• CRM/Salesforce discipline, pipeline analytics, territory design, and structured qualification (MEDDPICC or equivalent)
• Outstanding coaching, communication, executive presence, negotiation, and presentation skills
• Ability to travel approximately 50% annually in-territory and across the U.S.

Nice to have

• Bachelor's degree in Business, Engineering, or a related field
• MBA
• Experience in industrial distribution, factory automation, precision components, or capital equipment
• Experience selling a multi-product solution
• Fluency in the MRO and plant-floor buyer and the behaviors being transformed
• Comfort applying AI and modern sales tools to seller productivity and account prioritization

About the company

MISUMI Americas, a division of MISUMI Group, is a provider of standard, configurable, and custom manufacturing solutions. The company serves as a partner for innovative companies in the Americas with operations in the San Francisco Bay Area and Chicago.