Product Marketing Manager Platform & Technology

The role

You will own the positioning, messaging, and go-to-market strategy for a unified platform. You will partner with Product Management and Engineering to shape product messaging and competitive strategy.

What you will do

• Own platform positioning and messaging
• Partner with Product Management and Engineering to shape product messaging and competitive strategy
• Identify and articulate where AI can enhance applications and solutions
• Develop messaging by persona and industry vertical
• Maintain messaging and product marketing assets
• Interact with customers and sales reps to document win/loss analysis
• Evaluate positioning against the competition
• Direct launch campaigns for new platform capabilities and technology releases
• Partner with Product Marketing and Marketing teams to build content and sales tools
• Enable sales teams with product trainings and sales enablement materials

Required qualifications

• 7-10 years of experience in manufacturing/supply chain technology, sales, and/or product marketing roles
• B.S. in engineering or B.A. in business, marketing, or other relevant field
• An AI-driven mindset
• Proven experience marketing SaaS products or software applications
• Direct experience with manufacturing and/or supply chain technology systems
• Hands-on manufacturing experience or a strong working knowledge of manufacturing processes
• Strategic thinker
• Excellent writer
• Highly organized and a strong project manager
• Comfortable working in a matrix-driven model
• Experience marketing to a span of personas

Nice to have

• experience ideally including technical or platform products

About the company

MISUMI Americas, a division of MISUMI Group, is a provider of standard, configurable, and custom manufacturing solutions. The company serves as a partner for innovative companies in the Americas.