Senior Strategic Account Marketing Lead

The role

You will build and lead growth plans for a portfolio of Strategic and Key Accounts. You will turn account plans and customer insights into marketing campaigns using high-touch and scalable tactics.

What you will do

• Partner with Account Executives and sales leaders for assigned Strategic and Key Accounts.
• Translate account research and customer insights into account-growth strategies and activation plans.
• Own end-to-end planning and execution of 1:1, 1:few, and 1:many account marketing programs.
• Develop creative account plays including customer visits, lunch-and-learns, and direct mail.
• Partner with cross-functional teams to activate cohesive campaigns.
• Work with marketing teams to create and optimize targeted email, nurture, and paid media programs.
• Drive customers to MISUMI Americas events and create account plans for event follow-up.
• Build sales enablement including messaging, outreach guidance, and templates.
• Manage assigned program budgets and vendors with an ROI mindset.
• Use CRM and intent data to identify opportunity and measure impact.

Required qualifications

• 8+ years of B2B marketing experience in account-based marketing, strategic account marketing, field marketing, demand generation, or a closely related revenue-marketing role.
• Demonstrated experience partnering directly with enterprise, strategic, or key-account sellers.
• Proven ability to develop and execute integrated campaigns across high-touch and digital channels.
• Track record of taking programs from insight and strategy through execution and reporting.
• Strong commercial judgment and comfort prioritizing accounts against revenue opportunity.
• Customer-facing confidence for representing Marketing in seller and customer conversations.
• Excellent cross-functional project leadership.
• Analytical fluency and experience using CRM, marketing automation, account engagement, and intent data.
• Strong written, verbal, and presentation communication skills.
• Comfort in a fast-moving environment.
• Ability to travel up to 25% within the U.S.

Nice to have

• Experience marketing to complex B2B buying groups in a technical, industrial, manufacturing, or supply-chain environment.
• Experience with ABM platforms, intent-data tools, audience development, and account-level reporting.
• Experience producing or supporting executive programs, customer workshops, lunch-and-learns, field events, and direct-mail or gifting programs.
• Bachelor’s degree or equivalent practical experience.
• Salesforce and Marketo experience

Benefits

• Competitive medical, dental, and vision insurance
• 401K plan
• Parental leave programs
• Paid volunteer days

About the company

MISUMI Americas, a division of MISUMI Group, is a leading provider of standard, configurable, and custom manufacturing solutions. The company serves as a vital partner for the most innovative companies in the Americas.