Fieldwire
Account-Based Marketing Manager
United States (Remote). Posted 2 days ago
The role
You will build and run Fieldwire's account-based marketing strategy from the ground up. You will partner with Sales, Marketing Operations, and other teams to create coordinated programs that create pipeline and accelerate revenue.
What you will do
- Own the 6sense platform day to day, managing intent data and building audiences
- Build and maintain Fieldwire's target account list
- Design and execute multi-channel ABM campaigns targeting high-priority accounts
- Work with sales teams to align on target accounts and share intent signals
- Collaborate with digital agency, design, and content teams to develop account-specific assets
- Define and track ABM performance metrics and report on program performance
- Manage budgets and resources effectively
- Contribute to the broader demand generation strategy
Required qualifications
- Bachelor's degree in Business, Marketing, or similar field
- 4-6 years of experience in B2B SaaS demand generation or ABM
- Direct, hands-on experience with the 6sense platform
- Solid understanding of how marketing and sales motions connect, including MQL logic, pipeline stages, and CRM data flows in Salesforce
- Experience with Marketo or a comparable marketing automation platform
- Comfortable operating independently in a fast-paced environment
Nice to have
- Experience in construction tech, field operations software, or other industry-specific B2B SaaS
- Exposure to multi-market or international campaign execution
- Experience with Dreamdata or similar revenue attribution platforms
- Familiarity with LinkedIn Ads and intent-based audience targeting
About the company
Fieldwire is a field-first construction platform that provides crews access to plans, tasks, and updates. It is part of the Hilti Group.