Product Marketing Manager - Figma Weave (Tel Aviv, Israel)

The role

You will lead the enterprise motion for Figma Weave. This includes building GTM strategy, owning enterprise positioning, and leading sales enablement.

What you will do

• Build enterprise GTM strategy for feature, model, and product launches
• Own enterprise positioning and messaging
• Lead the sales enablement motion
• Own enterprise onboarding and adoption
• Develop customer proof such as case studies and success stories
• Own enterprise-facing web pages and funnel
• Work across the full range of product marketing including launches, content, and positioning

Required qualifications

• 6+ years in product marketing
• Track record building enterprise GTM from positioning through launch and enablement
• Fluency with the sales motion
• Experience working cross-functionally across product, growth, and sales
• Comfort using AI tools to work efficiently
• Strong storytelling and writing skills
• Comfort with speed and ambiguity

Nice to have

• Experience in creative tech or design platforms
• Experience with partner-led or channel-led enterprise growth

Before you apply

• Candidates must keep cameras on during video interviews
• Hired individuals are required to attend in person onboarding
• Candidates may submit up to 5 applications during any rolling 30-day period
• Candidates may not reapply to the same role while an application is active or within 90 days of receiving a rejection

About the company

Figma's platform helps teams bring ideas to life through brainstorming, prototyping, and iterating with AI. The company is building a unified platform that bridges the gap between AI capabilities and human creativity.