Social Media Manager

The role

The Social Media Manager will lead the strategy and execution of social media presence across owned and emerging channels. This role involves managing day-to-day channels, developing social-first content strategy, and spearheading an influencer and creator program.

What you will do

• Lead the development and execution of social media strategy for Meta, TikTok, and Pinterest
• Collaborate with Content and Creative to develop content for all social channels
• Publish all content to Filson social channels
• Provide weekly reporting on key KPIs and insights
• Monitor trends and platform updates
• Develop and execute the influencer program
• Identify, vet, negotiate, and manage influencer relationships and contracts
• Track and report on influencer program ROI and engagement metrics
• Attend photo shoots to capture social-first content
• Drive community management and engagement efforts across all platforms

Required qualifications

• Proven success building and executing social strategy across multiple channels
• Strong experience developing influencer partnerships and managing creator relationships
• Proficient in social analytics and reporting tools
• Deep understanding of social-first content production and performance storytelling
• Excellent communication skills
• Collaborative, cross-functional working style

Nice to have

• 6-8 years of experience managing social media for a lifestyle or fashion brand
• A passion for the outdoors, craftsmanship, storytelling, and heritage brands
• Experience capturing social first content "in the field"
• Photography or video editing skills

About the company

Filson is a small company with a start-up mentality that provides pioneers with goods made from high quality materials. They are committed to American craftsmanship and open collaboration.