Digital Campaign Specialist

The role

You will own end-to-end campaign execution for the Agency Marketing Operations team. This includes building drip automation workflows, forms, landing pages, and email programs.

What you will do

• Own end-to-end campaign builds including drip automation, forms, landing pages, and email assets
• Build and manage remarketing campaigns to re-engage unconverted leads
• Execute multi-channel campaigns for incentive programs, product marketing, and brand campaigns
• Build emails in HubSpot's email builder, coding templates, and optimizing subject lines and preview text
• Build and maintain landing pages in HubSpot Content Hub using the Sprocket theme and HTML/CSS
• Run structured A/B and multivariate tests on creative, copy, audiences, and landing pages
• Monitor campaign performance daily/weekly and prepare regular reporting
• Coordinate with Marketing, Product, and Sales to ensure campaigns reflect current offerings

Required qualifications

• Bachelor's degree in marketing, business, or related fields
• 3+ years of experience building and managing campaigns assets (forms, landing pages, emails)
• Hands-on HubSpot experience required — Marketing Hub, Workflows, and email campaigns at minimum
• Proficient in HTML/CSS for email and landing page builds
• Experience building landing pages in HubSpot Content Hub or similar CMS
• Experience running A/B testing programs with documented results
• Data-driven: comfortable reading campaign analytics and adjusting strategy based on performance
• Strong project-management instincts
• Excellent written communication skills

Nice to have

• Experience marketing to insurance agents, financial services professionals, or another regulated industry
• Experience building landing pages in HubSpot Content Hub or similar CMS
• Background in B2B, SaaS, or marketplace/platform businesses
• Experience in high-volume lead acquisition environments
• Exposure to incentive or loyalty program marketing
• HubSpot Marketing Hub certification

Benefits

• Multiple medical plans to choose from
• 100% employer-covered dental
• vision plans for team members and their families
• 401(k) retirement plan
• short; long-term disability
• employer-paid life insurance
• Flexible Spending Accounts (FSA) for health and dependent care
• Employee Assistance Program (EAP)
• Equity compensation
• Training and internal career growth opportunities
• Flexible Time Off

About the company

First Connect Insurance Services is a digital platform providing independent insurance agents with access to top US carriers. They aim to overhaul technology for agents by providing consumer-grade software.