Principal, Marketing Insights

The role

The Principal of Marketing Insights partners with marketing leadership and analytics teams to determine investment, improve performance, and achieve growth targets. You will translate business goals into priorities, shape pipeline strategy, and evaluate investment tradeoffs.

What you will do

• Translate company growth targets into marketing plans with clear priorities and investment requirements.
• Lead the analytical foundation for annual and quarterly planning.
• Own marketing pipeline planning models and assumptions.
• Identify opportunities to improve pipeline generation, conversion, and velocity.
• Shape recommendations for allocating resources across programs, channels, regions, and segments.
• Evaluate tradeoffs between headcount and program investment.
• Lead weekly and monthly marketing performance reviews.
• Identify performance risks and align leaders on corrective actions.
• Lead cross-functional initiatives across Marketing, XDR, Sales, Finance, and Analytics.
• Define metrics, scorecards, and decision tools for marketing leaders.

Required qualifications

• 8+ years experience in marketing strategy, GTM analytics, or business performance within B2B SaaS.
• Demonstrated record of influencing investment decisions and delivering measurable improvements in pipeline, conversion, or marketing efficiency.
• Experience developing growth plans, pipeline models, investment scenarios, and performance assumptions.
• Ability to lead cross-functional initiatives and drive recommendations through to execution and results.
• Ability to independently structure ambiguous problems and balance speed with analytical rigor.
• Deep understanding of B2B SaaS metrics, including pipeline, ARR, conversion, velocity, acquisition costs, and attribution.
• Hands-on fluency with SQL and BI tools such as Looker.
• Working knowledge of Salesforce and marketing automation platforms such as Marketo.
• Clear executive communication.

Nice to have

• Experience navigating a merger, organizational integration, or significant GTM transformation.
• Experience with experiment design, incrementality measurement, predictive modeling, or cohort analysis.
• Familiarity with the modern data stack, including Fivetran, dbt, Snowflake, and Looker.
• Background in data infrastructure, developer tools, or analytics software.

Benefits

• 100% employer-paid medical insurance
• Generous paid time away from work, including paid vacation or flexible/unlimited vacation, paid sick time, inclusive parental leave, paid holidays, a year-end Global Week of Rest, and volunteer days o
• RSU stock grants
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform

About the company

Fivetran aims to make access to data as simple and reliable as electricity. The company provides technology that allows customer data to arrive in warehouses ready to query with no engineering or maintenance required.