Enterprise Demand Generation Lead — North America

The role

You will drive lead generation and pipeline growth across the Americas as an individual contributor. You will own the AMER Enterprise pipeline number and manage digital acquisition programs including paid media and content syndication.

What you will do

• Own the AMER Enterprise pipeline target for programs.
• Build territory-level acquisition strategies for Enterprise accounts and buying groups.
• Launch and optimize paid media campaigns on Meta, Reddit, and LinkedIn.
• Manage content syndication programs including vendor selection and lead quality.
• Experiment with new channels, offers, audiences, and campaign approaches.
• Analyze the funnel from touchpoint through MQL and S1 opportunity.
• Allocate program budgets based on pipeline impact.
• Partner with Sales, BDR/SDR teams, Regional Marketing, and ABM.
• Collaborate with Lifecycle Marketing, Product Marketing, and creative partners.
• Maintain accurate campaign tracking and communicate performance.

Required qualifications

• Experience running hands-on B2B growth or demand generation programs.
• Ability to plan and optimize paid social campaigns across LinkedIn, Meta, and Reddit.
• Experience managing content syndication vendors.
• Strong analytical skills to diagnose touchpoint-to-MQL-to-opportunity conversion.
• Ability to use AI and LLMs to orchestrate and optimize programs.
• Disciplined approach to experimentation.
• Effective cross-functional collaboration with Sales, marketing peers, and operations teams.
• Ownership and prioritization skills to manage budgets, vendors, and multiple programs independently.

Nice to have

• Experience marketing data infrastructure, analytics, developer tools, or other technical B2B products.
• Familiarity with account-based marketing, buying-group targeting, and territory-level demand planning.
• Experience improving landing pages, offers, and creative through conversion testing.
• Familiarity with attribution, intent data, and account-level engagement measurement.
• Experience using AI tools to accelerate research, creative iteration, and analysis.

Benefits

• 100% employer-paid medical insurance
• Generous paid time away from work including paid vacation or flexible/unlimited vacation
• Paid sick time
• Inclusive parental leave
• Paid holidays including a year-end Global Week of Rest
• Volunteer days off
• RSU stock grants
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform

About the company

Fivetran and dbt Labs are bringing together two industry-leading companies to help organizations unlock the full value of their data. Fivetran helps organizations automate data movement across systems, clouds, engines, and tools.