Director, Content Marketing

The role

You will lead the content marketing team to tell the company's AI story through blogs, case studies, video, thought leadership, and social. You will manage a team of writers, editors, and producers while working with founders and executives.

What you will do

• Own the content strategy for the AI story across multiple formats
• Lead, hire, and coach a team of writers, editors, video producers, and social specialists
• Turn customer results into stories through case studies, video, and quotes
• Help founders and executives with long-form pieces, bylines, talks, and posts
• Write for executives and practitioners like data engineers
• Maintain voice consistency across Fivetran and dbt communities
• Work with product marketing, PR, demand generation, brand, community, and sales enablement
• Run content as a program including briefs, workflow, deadlines, agencies, and budget
• Measure content performance including pipeline influence and engagement
• Set standards for team use of AI

Required qualifications

• 10+ years of B2B content marketing experience
• 5+ years leading teams
• Track record of building and running a content program at a scaled B2B software company
• Strong judgment as an editor and excellent writer
• Experience across formats including long-form editorial, customer stories, video, and social
• Comfort with technical subject matter
• Data-driven approach with experience tying content to pipeline and business outcomes
• Experience working with executives and founders
• Hands-on fluency with AI tools in content work

Nice to have

• Experience at a data, AI, or open source company
• Experience building content for a technical community or developer audience
• Experience running executive thought leadership, speaking programs, or analyst-facing content
• Experience building content operations and AI-assisted workflows
• Experience producing podcasts, webinars, or event content

Benefits

• 100% employer-paid medical insurance
• Paid vacation or flexible/unlimited vacation
• Paid sick time
• Inclusive parental leave
• Paid holidays including a year-end Global Week of Rest
• Volunteer days off
• RSU stock grants
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to a mental health support platform

About the company

Fivetran and dbt Labs are bringing together two industry-leading companies to help organizations unlock the full value of their data. Fivetran helps organizations automate data movement across systems, clouds, engines, and tools.