Senior Marketing Manager, Commercial

The role

The Senior Marketing Manager drives brand awareness, demand, and pipeline for the Commercial business segment. This role supports North American sales teams through multi-touch marketing programs and execution.

What you will do

• Develop and execute a regional marketing strategy to drive brand awareness, demand, and pipeline.
• Execute targeted, multi-channel demand generation programs using inbound and outbound tactics.
• Manage program execution for influencer marketing, email marketing, events, and sales plays.
• Partner with sales to develop targeted 1:few and 1:1 ABM campaigns.
• Plan and execute 1:few regional events including executive dinners and networking events.
• Work with sales to ensure seamless handoff of qualified leads.
• Monitor KPIs and metrics to measure program effectiveness.
• Collaborate with product marketing to develop messaging, positioning, and content plans.
• Build and maintain relationships with cross-functional teams, vendors, agencies, and strategic partners.

Required qualifications

• 5+ years experience in B2B marketing with a focus on the commercial business market
• Proven track record of success in developing and executing lead generation programs within the commercial market
• Event management experience
• Excellent communication and collaboration skills
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
• Data-driven approach with ability to translate data insights into actionable marketing strategies

Benefits

• 100% employer-paid medical insurance
• Generous paid time away from work including paid vacation or flexible/unlimited vacation
• Paid sick time
• Inclusive parental leave
• Paid holidays including a year-end Global Week of Rest
• Volunteer days off
• RSU stock grants
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform

About the company

Fivetran and dbt Labs are bringing together two industry-leading companies to help organizations unlock the full value of their data. Fivetran helps organizations automate data movement across systems, clouds, engines, and tools.