Senior Marketing Manager, Commercial

The role

The Senior Marketing Manager drives brand awareness, demand, and pipeline for the Commercial business segment. This role supports North American sales teams through multi-touch marketing programs and execution.

What you will do

• Develop and execute a regional marketing strategy to drive brand awareness, demand, and pipeline.
• Execute targeted, multi-channel demand generation programs using inbound and outbound tactics.
• Manage program execution for influencer marketing, email marketing, events, and sales plays.
• Partner with sales to develop targeted 1:few and 1:1 ABM campaigns.
• Plan and execute 1:few regional events including executive dinners and networking events.
• Work with sales to ensure seamless handoff of qualified leads.
• Monitor KPIs and metrics to measure program effectiveness.
• Collaborate with product marketing to develop messaging, positioning, and content plans.
• Build and maintain relationships with cross-functional teams, vendors, agencies, and strategic partners.

Required qualifications

• 5+ years experience in B2B marketing with a focus on the commercial business market
• Proven track record of success in developing and executing lead generation programs within the commercial market
• Event management experience
• Excellent communication and collaboration skills
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
• Data-driven approach with ability to translate data insights into actionable marketing strategies

Benefits

• 100% employer-paid medical insurance
• Generous paid time away from work including paid vacation or flexible/unlimited vacation
• Paid sick time
• Inclusive parental leave
• Paid holidays including a year-end Global Week of Rest
• Volunteer days off
• RSU stock grants
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform

About the company

Fivetran helps organizations automate data movement across systems, clouds, engines, and tools. Fivetran and dbt Labs are bringing together to deliver the data infrastructure layer.