Digital Marketing Team Lead

Houston, Texas. Posted 58 months ago

The role

The client brand manager is a team lead responsible for the success of client engagements. They lead a team of specialists across all marketing channels and report to the VP of Operations.

What you will do

Supervise client search and online programs including strategic approach and performance
Supervise client web or creative development projects
Maintain relationships with search and online community vendors
Contribute to new business pitches
Develop, motivate and train Junior Specialists and Digital Specialists
Manage client accounts and up-sell services
Project manage all digital initiatives for the client
Lead pre-kickoff and client kickoff meetings
Assign and monitor internal team tasks and time
Review setup documents and ongoing plans for client approval

Required qualifications

3-5 years online marketing experience with a strong background of planning and buying online campaigns
Bachelor's Degree from 4-year, accredited college
Excellent client and account service record
Experience with writing, presenting and executing effective communications, media or interactive marketing plans
Ability to specify technical changes to technical/development teams
In depth understanding of search engines, search engine optimization and factors that influence high rankings in Google
Experience with PPC - Management of Pay per click programs
Experience with web analytics tools (Google Analytics, Webtrends, Ominiture)
Experience using a CMS and an understanding of the impact they have on SEO
Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach
Ability to compile and analyze search data and metrics and make decisions regarding campaign direction
Ability to perform click through rate, conversion, spend and creative analysis

Benefits

Great salary
Secure working environment
Paid health insurance
Vacation
Dental
Becoming an integral part of a cutting edge agency
Working with a talented and dedicated group
Casual atmosphere with professional standards
Creative, modern and spacious work environment

About the company

Forthea is an award-winning digital marketing agency that improves lead generation for clients through data analytics and creative executions. Founded in 2006, it maintains its U.S. corporate headquarters in Houston.