Senior Product Marketing Manager

The role

You will own positioning, messaging, and go-to-market execution for key platform areas. You will translate technical capabilities into customer outcomes and lead product launches.

What you will do

• Own positioning, messaging, and value propositions for assigned products and use cases.
• Lead product launches end to end, coordinating readiness, announcements, field enablement, and post-launch measurement.
• Partner with product management to translate technical capabilities into clear customer outcomes.
• Create product content and sales assets including pitch decks, solution briefs, competitive battlecards, and demo narratives.
• Represent Forward as a product and industry expert at conferences, trade shows, webinars, and meetings.
• Lead competitive and market research for assigned areas.
• Support analyst and press engagement through briefings, evaluations, and supporting materials.
• Partner with demand generation, field marketing, and corporate marketing to develop campaigns and events.

Required qualifications

• Experience in enterprise software or B2B technology.
• 7+ years in product marketing.
• Proven track record of launching technical products and developing positioning, messaging, and sales assets.
• Strong technical aptitude and familiarity with networking, security, cloud infrastructure, automation, or agentic AI systems.
• Excellent writing skills with a portfolio of product content for technical and business audiences.
• Confident presenter for conferences, webinars, and meetings.
• Experience using customer research and competitive intelligence to inform go-to-market strategy.
• Self-directed and highly organized.

Nice to have

• analyst relations experience

About the company

Forward was founded in 2013 by four Stanford Ph.D.s and builds a network digital twin for autonomous networking. The company is headquartered in Santa Clara.