Head of Web Strategy and Experience

The role

You will own the web strategy, roadmap, and growth for the Fora website. This player-coach role involves setting direction with leadership and executing technical details like test plans, analytics, and page optimization.

What you will do

• Own the web strategy and prioritized roadmap
• Grow quality advisor signups and conversion
• Build the experimentation engine and testing framework
• Build the traveler path to an advisor
• Partner with Engineering on CMS, templates, and design systems
• Partner with Brand and Creative on information architecture and site strategy
• Build for people and AI agents
• Own web measurement and reporting
• Set the operating model for web ownership across teams
• Use AI as core infrastructure for research and operations

Required qualifications

• 10+ years in web strategy, digital experience, or growth at a consumer, marketplace, or technology company
• At least 4 years leading teams or major cross-functional programs
• Track record of increasing conversion at scale through structured experimentation
• Experience optimizing against full-funnel economics (CAC, LTV, ROAS)
• Experience working in a headless CMS and with analytics and experimentation tools (e.g., GA4, Amplitude, BigQuery, Eppo, Coframe)
• Has shipped a site redesign, information architecture overhaul, or design-system rollout
• Can name specific AI tools in current workflow and provide concrete examples
• Has stood up a web or experimentation function, or owned a site's strategy where none existed before
• Has aligned senior stakeholders across Brand, Product, Engineering, and Data without direct authority

Nice to have

• Hands-on experience with React or Next.js and tag management
• Experience at a two-sided marketplace or platform
• Has led a website replatform, CMS migration, or brand relaunch

Benefits

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

Before you apply

• Authorization to work in the United States is required
• Fora is unable to sponsor or assist with U.S. work authorization

About the company

Fora is a modern travel agency empowering entrepreneurs to build travel advisory businesses using AI and global supplier relationships. Founded in 2021, it is a mission-driven company based in downtown New York City.