Senior Growth Marketing Lead

The role

You will shape and own acquisition strategy for new channels to grow the advisor base. You will run an experimentation engine, manage budgets, and use AI to automate workflows and research.

What you will do

• Shape and own acquisition strategy and roadmaps
• Launch campaigns, briefs, budgets, and platforms
• Run the experimentation engine with hypotheses and success metrics
• Prove incrementality through holdouts, geo tests, and matched-market tests
• Iterate on creative, offers, and landing pages
• Run the operating cadence including daily pacing and weekly scorecards
• Build and run agents and automations with AI
• Define testing best practices and mentor others

Required qualifications

• 8+ years in growth or performance marketing at a consumer, marketplace, or technology company
• Has owned acquisition strategy for a channel or portfolio, not just execution, and set its budget and goals
• Has taken at least one new acquisition channel from first test to scaled, sustained investment
• Has built and run a structured experimentation program
• Has designed or run incrementality tests (holdouts, geo, or matched market)
• Has owned or reported on CAC, LTV, and ROAS for a funnel
• Can name the AI tools in your current workflow and an agent or automation you built that is still in use
• Has coached or mentored other marketers, or set the standards a team works to
• Has led high-visibility, cross-functional initiatives and influenced senior leaders without direct authority
• Moves fast and works independently in ambiguous, fast-changing environments

Nice to have

• Experience acquiring supply-side participants (partners, creators, sellers, or affiliates) in a two-sided marketplace
• Experience across offline or non-traditional channels (podcast, OOH, affiliate, creator, partnerships)
• Experience bringing work in-house from agencies
• Experience at a high-growth startup through a period of rapid scale

Benefits

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

Before you apply

• Authorization to work in the United States is required for full-time roles based in our New York City office
• Fora is unable to sponsor or assist with U.S. work authorization

About the company

Fora is a modern travel agency empowering entrepreneurs to build travel advisory businesses. The company uses AI to modernize the travel industry and supports advisors through global supplier relationships and personalized training.