Product & Integrated Marketing Lead

The role

The Product & Integrated Marketing Lead will define and execute marketing strategy for advisor-facing products. This role owns end-to-end go-to-market strategies and establishes foundational marketing processes.

What you will do

• Define and develop the marketing roadmap for Fora products.
• Own end to end go-to-market strategy for new products and feature launches.
• Partner with Product, Strategy, Growth, and other cross functional teams.
• Lead quantitative and qualitative research efforts with the Consumer Insights team.
• Translate customer insights into product positioning, messaging, and marketing strategies.
• Develop integrated campaigns to support product adoption and brand narrative.
• Use data to evaluate campaign performance and improve marketing effectiveness.
• Manage multiple high priority initiatives and align stakeholders.

Required qualifications

• 8+ years of experience in product marketing with ownership of end to end go-to-market strategies.
• Extensive experience planning and managing large scale, multi-channel marketing campaigns.
• Deep experience partnering with consumer insights or research teams.
• AI fluency and demonstrated examples of how AI is integrated into workflows.
• Strong analytical skills to interpret data and make marketing decisions.
• Demonstrated success leading complex cross functional initiatives.
• Excellent project management and organizational skills.
• Collaborative working style with exceptional communication and stakeholder management skills.
• A customer first mindset and strong orientation toward business outcomes.
• A desire to work in a fast-paced startup environment.
• Ability to work in the United States and currently based in New York City or willing to relocate.

Nice to have

• Experience marketing B2B products.
• Experience building or improving marketing processes and operational frameworks.
• Experience partnering closely with Product, Growth, and Lifecycle Marketing teams.
• Experience with people management.
• Experience in the travel industry is welcome but not required.

Benefits

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

Before you apply

• Authorization to work in the United States is required.
• Fora is unable to sponsor or assist with U.S. work authorization.

About the company

Fora is a modern travel agency empowering entrepreneurs to build travel advisory businesses using AI and global supplier relationships. Founded in 2021, it has a team of 250+ full-time employees based in downtown New York City.