Director of Consumer & Product Insights

The role

You will build a modern, AI native consumer research and market intelligence capability from the ground up. You will establish how research is planned, executed, shared, and applied across Marketing, Product, and commercial initiatives.

What you will do

• Build Fora’s insights and UX research capabilities from the ground up
• Create a culture of continuous customer learning
• Design and run rapid research experiments
• Lead research across consumer segmentation, brand and product positioning, creative testing, customer needs, competitive intelligence, brand tracking, and new product or market opportunities
• Design and execute rigorous qualitative and quantitative research
• Develop research approaches that combine established methodologies with AI native tools
• Experiment with new research technologies
• Partner across Product, Marketing, Business Development, Analytics, and other teams
• Translate research findings into clear, concise insights and recommendations
• Create simple systems for capturing, organizing, and sharing customer insights

Required qualifications

• 12+ of experience in consumer insights, market research, UX research, and/or product research
• Experience building and managing a research team
• Strong grounding in qualitative and quantitative research methodologies
• High level of comfort with AI tools
• Track record of incorporating AI tooling into day to day research workflows
• Strong quantitative reasoning
• A bias toward experimentation and iteration
• Genuine curiosity about customers
• Ability to translate research and data into clear insights and practical recommendations
• Comfort operating in an ambiguous, evolving environment
• Strong analytical, problem solving, and communication skills
• Ability to collaborate effectively across functions and influence decisions through evidence and insight

Nice to have

• Experience building a research organization from the ground up
• Experience in a startup or similarly fast moving environment
• Experience in the travel industry

Benefits

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

Before you apply

• Authorization to work in the United States is required for full-time roles based in our New York City office
• Fora is unable to sponsor or assist with U.S. work authorization

About the company

Fora is the modern travel agency, empowering the next generation of entrepreneurs to build thriving travel advisory businesses. Founded in 2021, Fora has grown to a team of 250+ full-time employees based in downtown New York City.