Formaaiinc
Business Development Representative
Toronto, Canada. Posted a month ago
The role
You will create new opportunities and build pipeline for Forma.ai. You will research target accounts, execute outbound outreach, and qualify prospects to book meetings for Account Executives.
What you will do
- Research target accounts and identify key stakeholders
- Execute personalized outbound outreach across email, phone, and LinkedIn
- Test and iterate on messaging, sequences, and outreach tactics
- Qualify prospects to understand priorities and potential fit
- Book qualified meetings and create new pipeline
- Use CRM and sales engagement tools to manage activity
- Partner with Account Executives on target accounts and messaging
- Follow up with inbound leads and event attendees
- Work with Marketing to turn engagement signals into targeted outreach
Required qualifications
- 1-2 years of experience in business development, enterprise BD, or strategic pipeline generation in B2B SaaS
- Proven success engaging, qualifying, and generating sales opportunities
- Experience talking to senior leaders at large organizations
- Experience with high ACV deals and long sales cycles
- Expertise in account-based strategies and highly personalized outreach
- Experience scaling outreach and leveraging automation
- Strong collaboration skills
- Experience working closely with GTM leadership
- Comfort using CRM, analytics, and engagement tools
- Excellent relationship-building, communication, and executive presence
Benefits
- Employee stock ownership plan
- Medical insurance
- Dental insurance
- Vision insurance
- Disability insurance
- Life insurance
- Paid parental leave program
- $750 yearly training stipend
About the company
Forma.ai is a Series B startup that handles billions in annual managed commissions for market leaders. They focus on changing how companies use sales intelligence to drive business strategy.