Head of Marketing - Oakland, CA

The role

You will build, optimize, and lead a scalable engine for creating demand and qualified pipeline. You will own marketing strategy, brand, demand generation, and GTM Engineering while managing a multidisciplinary team.

What you will do

• Own Formic's marketing strategy and brand positioning
• Develop messaging that resonates with manufacturers and economic buyers
• Manage content, creative, video, website, events, and PR
• Create qualified pipelines across marketing, lead generation, and outbound channels
• Lead and develop the Sales Development function
• Partner with Sales and RevOps on territory priorities and lead quality
• Lead GTM Engineering using AI, automation, and data to reach customers
• Manage the marketing technology ecosystem and CRM integrations
• Establish visibility into the entire funnel and define performance metrics
• Lead and align a multidisciplinary organization including Marketing, Sales Development, and GTM Engineering

Required qualifications

• Experience building and leading Marketing, Growth, Demand Generation, or similarly broad functions in high-growth B2B companies
• Track record of building, improving, and scaling marketing and pipeline-generation systems
• Deep understanding of B2B demand generation, funnel economics, segmentation, conversion, and attribution
• Experience developing differentiated positioning and messaging for complex products and markets
• Strong technical fluency in evaluating, integrating, and optimizing marketing technology, data, automation, and AI-enabled GTM systems
• Strong people leadership including building and developing teams and addressing performance gaps
• Ability to operate strategically and tactically

Nice to have

• Experience in manufacturing, industrial automation, robotics, industrial technology, or similarly complex B2B markets
• Experience directly building or leading SDR organizations
• Experience building or leading GTM Engineering, Growth Engineering, or similar technical growth capabilities

Benefits

• Equity in Formic via stock option program
• Competitive & Uncapped Commission Structure
• Medical, dental, and vision insurance through Blue Cross Blue Shield and Unum
• 99% of employee premiums covered and 75% coverage for dependents
• FSA and DCFSA
• Life insurance, short-term disability, and long-term disability through Unum
• Employee Assistance Program (EAP)
• Up to 12 weeks of paid parental leave
• Company-sponsored 401(k)
• Home Office Stipend
• Monthly Cell Phone Reimbursement
• Flexible Time Off

About the company

Formic delivers automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support. The company is backed by investors including Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America.