Automation Sales Manager

The role

You will drive revenue growth and market expansion by executing a regional territory strategy. You will work with customers to evaluate automation opportunities and lead the full sales cycle.

What you will do

• Own and execute a regional territory strategy to drive pipeline growth and revenue attainment
• Generate and qualify new business opportunities within SMB and mid-market manufacturing accounts
• Lead consultative discovery conversations and on-site meetings with manufacturing decision makers
• Develop tailored automation solutions in partnership with Solutions and Engineering teams
• Advance opportunities through the full sales cycle from prospecting to contract execution
• Build and maintain executive-level relationships across plant, operations, and ownership stakeholders
• Represent Formic at industry events and trade shows
• Maintain accurate CRM data, pipeline visibility, and forecast accuracy
• Analyze regional manufacturing trends, competitor activity, and buyer dynamics

Required qualifications

• Proven success in full-cycle B2B sales with consistent revenue attainment
• Experience owning and growing a geographic territory independently
• Demonstrated ability to proactively build pipeline in new or underpenetrated markets
• Strong understanding of manufacturing operations and industrial buying processes
• Ability to navigate multi-stakeholder buying committees and technical decision makers
• Analytical mindset with the ability to quantify value and clearly communicate ROI
• Proficiency with Salesforce or comparable CRM systems
• Willingness and ability to travel up to approximately 75 percent within the assigned region
• Comfort operating in a fast-growth environment with evolving processes and priorities

Benefits

• Equity in Formic stock option program
• Uncapped Commission Structure
• Medical, dental, and vision insurance through Blue Cross Blue Shield and Unum
• 99% of employee premiums covered and 75% coverage for dependents
• FSA and DCFSA
• Life insurance, short-term disability, and long-term disability through Unum
• Employee Assistance Program (EAP)
• Up to 12 weeks of paid parental leave
• Company-sponsored 401(k)
• Home Office Stipend
• Monthly Cell Phone Reimbursement
• Flexible Time Off

About the company

Formic delivers automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support. The company is backed by investors including Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America.