Senior Growth Marketing Manager

Somerville, MA. Posted 3 months ago

The role

The Growth Marketing Manager will own the customer lifecycle from prospecting to retention. You will design and execute campaigns across web, email, and other channels to build customer loyalty and maximize lifetime value.

What you will do

Develop and execute campaigns to drive customer engagement and purchases across web, email, and other channels
Design programs for key stages of the customer journey
Develop content and resources to help customers maximize product value
Track, measure, and report on retention and engagement metrics
Work with product, creative, support, and sales teams for new product launches
Test and optimize campaigns through A/B testing, data analysis, and customer feedback

Required qualifications

8+ years in growth, customer, or lifecycle marketing as an analyst
Strong analytical or technical skills
Strong ability to interpret data and translate insights into actionable marketing strategies
Exceptional written and verbal communication skills
A creative mindset
A deep understanding of customer needs
Strong bias for action and ability to execute quickly
Strong curiosity about customer base, product, and technology
Experience with marketing email platforms (e.g., Marketo, Klaviyo)
Experience with CRM systems (e.g., Salesforce)
Experience with analytics tools (e.g., Google Analytics, BigQuery)
Experience with ecommerce platforms (e.g., Shopify)

Nice to have

preferably in a hardware technology company

Benefits

Robust equity program with RSUs
Comprehensive healthcare coverage (Medical, Dental, Vision)
Low cost fund options in our 401K and access to advisors
Generous paid Parental Leave (up to 16 weeks)
Tenure-based paid Sabbatical Leave (up to 6 weeks)
Flexible Out of Office Plan
Ample on-site parking & pre-tax commuter benefits
Healthy on-site lunches, snacks, beverages, & treats
Regular sponsored professional development opportunities
Many opt-in culture events
unlimited 3D prints

About the company

Formlabs builds 3D printing technology used by industry leaders to design, prototype, and manufacture products. The team consists of builders, engineers, and innovators.