Senior Product Marketing Manager

The role

You will drive market adoption of 3D printers, accessories, and materials. You will manage go-to-market strategy, messaging, product launches, and sales enablement for core SLA technology.

What you will do

• Lead launches of new hardware, software, and materials products
• Nurture existing products by executing changes in marketing and positioning
• Connect market and technology trends with products to build positioning for verticals, buyer personas, and use cases
• Track and assess competitors and adjust product marketing accordingly
• Communicate products across all mediums in succinct and compelling ways
• Develop technical training, messaging decks, internal FAQs, and product guides
• Promote and demo products at conferences, trade shows, events, analysts, and potential customers
• Develop deep expertise in 3D printing technologies, materials, and portfolio

Required qualifications

• 5-10 years of experience in a product marketing or sales engineering role at a B2B hardware or software company
• Detail-oriented with a track record of excellence in project management
• Passionate about technology and interested in 3D printing
• Successful in collaborating with sales and marketing teams to create product training material
• Conducted independent primary and 5-secondary market research
• Proven ability to work independently and cross-functionally
• Tactfully manage by influence with leaders across the organization
• High level of initiative and strong business judgment
• Ability to think holistically and contribute business value outside of core lane

Nice to have

• Technical writing
• Business degree or Technical degree
• Related industry experience

Benefits

• Robust equity program with RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• 401K matching and access to financial advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure-based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan
• Ample on-site parking & pre-tax commuter benefits
• Healthy on-site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt-in culture events
• Unlimited 3D prints

About the company

Formlabs builds 3D printing technology used by industry leaders to design, prototype, and manufacture products. The team consists of builders, engineers, and innovators.