Formlabs
Senior Growth Marketing Manager
Budapest, Hungary. Posted 3 months ago
The role
The Growth Marketing Manager will own the customer lifecycle from prospecting to retention. You will design and execute campaigns across web, email, and other channels to build customer loyalty and maximize lifetime value.
What you will do
- Develop and execute campaigns to drive customer engagement and purchases across web, email, and other channels
- Design programs for key stages of the customer journey
- Develop content and resources to help customers maximize product value
- Track, measure, and report on retention and engagement metrics
- Work with product, creative, support, and sales teams for product launches and customer experience
- Test and optimize campaigns through A/B testing, data analysis, and customer feedback
Required qualifications
- 8+ years in growth, customer, or lifecycle marketing as an analyst
- Strong analytical or technical skills
- Strong ability to interpret data and translate insights into actionable marketing strategies
- Exceptional written and verbal communication skills
- A creative mindset
- A deep understanding of customer needs
- Strong bias for action and ability to execute quickly
- Strong curiosity about customer base, product, and technology
- Experience with marketing email platforms (e.g., Marketo, Klaviyo)
- Experience with CRM systems (e.g., Salesforce)
- Experience with analytics tools (e.g., Google Analytics, BigQuery)
- Experience with ecommerce platforms (e.g., Shopify)
Nice to have
- preferably in a hardware technology company
Benefits
- Hybrid work
- Shares in the company (RSUs)
- Catered lunch at the office 3 days per week
- Private health insurance with Medicover (Blue package + hospital coverage)
- A monthly or quarterly public transportation pass for Budapest
- Free beverages and snacks at the office
- All You Can Move sports pass with 9500 HUF monthly allowance
- Free 3D prints
- Inclusive, dog-friendly office
- Development opportunities both in-house and off-site
About the company
Formlabs builds 3D printing technology used by industry leaders to design, prototype, and manufacture products. The team consists of builders, engineers, and innovators.