Senior Manager, Marketing Strategy & Growth Initiatives

The role

This person will define customer segments and size markets to decide growth areas. They will build business cases, own execution, and build data-driven models to guide decisions.

What you will do

• Define customer segments and size markets to decide where Formlabs should grow next
• Build the business case for how to win a segment, then own the execution and delivery
• Structure analysis and build data-driven models that guide real decisions
• Partner with senior leaders across the business to drive alignment

Required qualifications

• 3 to 10 years of experience in Strategy or Growth roles
• Expertise in one or more of the customer acquisition channels: search, social, affiliates, trade show, partnerships or ABM
• Are able to structure analysis & build data-driven models
• Have a growth mindset
• Have an ownership mentality
• Are willing to debate and push back
• Use AI tools fluently in your daily work

Nice to have

• Experience in scaling business from 1 to 10
• Launching and scaling new customer acquisition channels
• MBA preferred
• Proficient with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)
• Engineering, manufacturing or related experience is a big plus

Benefits

• Robust equity program through RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• 401K matching and access to financial advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure-based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan
• Ample on-site parking & pre-tax commuter benefits
• Healthy on-site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt-in culture events
• Unlimited 3D prints

About the company

Formlabs builds tools that make it possible for anyone to bring their ideas to life. Their 3D printing technology powers innovation at more than 50,000 industry leaders worldwide.