Product Marketing Manager

The role

You will drive market adoption of 3D printers, accessories, and materials. You will manage go-to-market strategy, messaging, product launches, and sales enablement for core SLA technology.

What you will do

• Lead launches of new hardware, software, and materials products
• Nurture existing products by executing changes in marketing and positioning
• Connect market and technology trends with products to build positioning for verticals, personas, and use cases
• Track and assess competitors and adjust product marketing
• Communicate products across all mediums
• Develop technical training, messaging decks, internal FAQs, and product guides
• Promote and demo products at conferences, trade shows, events, analysts, and potential customers
• Develop deep expertise in 3D printing technologies, materials, and portfolio

Required qualifications

• 2-5 years of experience in a product marketing or sales engineering role at a B2B hardware or software company
• Detail-oriented with a track record of excellence in project management
• Passionate about technology and interested in 3D printing
• Successful in collaborating with sales and marketing teams to create product training material
• Conducted independent primary and 5-secondary market research
• Proven ability to work independently and cross-functionally
• Tactfully manage by influence with leaders across the organization
• High level of initiative and strong business judgment
• Ability to think holistically and contribute business value outside of core lane

Nice to have

• Technical writing
• Business degree or Technical degree
• Related industry experience

Benefits

• Robust equity program with RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• 401K matching and access to financial advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure-based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan
• Ample on-site parking & pre-tax commuter benefits
• Healthy on-site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt-in culture events
• Unlimited 3D prints

About the company

Formlabs builds tools that allow anyone to bring ideas to life using 3D printing technology. Their technology powers innovation at more than 50,000 industry leaders worldwide.